Word of Mouth screenings are used to help begin to generate a buzz in local cities and markets. For these screenings, the studio will typically target specific groups that relate to the movie. One of the best examples to show the effectiveness of local word of mouth screenings would be The Passion of the Christ. Before the movie was released, the studio went to local church groups and pastors and offered them tickets to screenings for the movie. As these key influential people began to get excited about the movie, they started telling others about the movie. This began to generate a buzz in the Christian community and the end result was that The Passion of the Christ generated over $600 million dollars worldwide.

There is no easy way to search out tickets from word of mouth groups, as it varies for each movie. Word of mouth screenings typically happen within 1-6 weeks from the opening weekend. One good option is to look at sites like Gofobo, which often displays the name or logo of the groups working with the screening. Another good option would be to reach out to retail stores in your area that might be related to a specific movie. For example, if you wanted to see a new Batman movie, it might be worth your time to call up the local comic book stores in your area and ask if they are expecting to get screening tickets for the movie and if so, how will they be giving them away.