Forum: Types of Movie Screenings

Sneak previews are a marketing strategy used by the studio to help generate buzz for the movie one week before a movie opens. The studio will select...

Press screenings are where members of TV, radio, newspapers, websites and blogs come to view the movie and then write a review. While the majority of...

Word of Mouth screenings are used to help begin to generate a buzz in local cities and markets. For these screenings, the studio will typically...

Promotional screenings are marketing tools that studios use to help generate awareness for the movie through mainstream media. These types of...